| Type of Material: | Thesis |
| Title: | An attempt to evaluate advertising effectiveness of radio an auditory medium of communication in comparison to that of cinema slides a visual medium of communication in a given advertising situation from a behavioural point of view |
| Researcher: | Mukhopadhyay, Indrani |
| Guide: | Roy, S N |
| Publisher: | University of Calcutta |
| Place: | Kolkata |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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