| Type of Material: | Thesis |
| Title: | An attempt to evaluate advertising effectiveness of radio an auditory medium of communication in comparison to that of cinema slides a visual medium of communication in a given advertising situation from a behavioural point of view |
| Researcher: | Mukhopadhyay, Indrani |
| Guide: | Roy, S N |
| Publisher: | University of Calcutta |
| Place: | Kolkata |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 433432 | |
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| 005 | 2018-08-15 01:27:02 | |
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| 035 | __ | |a(IN-AhILN)th_433432 |
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| 041 | __ | |aoth |
| 100 | __ | |aMukhopadhyay, Indrani|eResearcher |
| 245 | __ | |aAn attempt to evaluate advertising effectiveness of radio an auditory medium of communication in comparison to that of cinema slides a visual medium of communication in a given advertising situation from a behavioural point of view |
| 260 | __ | |aKolkata|bUniversity of Calcutta |
| 502 | __ | |bPhD |
| 700 | __ | |aRoy, S N|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/205237|yShodhganga |
| 905 | __ | |anotification |
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