| Type of Material: | Thesis |
| Title: | A STUDY ON THE EFFECTIVENESS OF CELEBRITY ENDORSED AND ANIMATED CHARACTER ENDORSED ADVERTISEMENTS ON CONSUMERS BUYING BEHAVIOR |
| Researcher: | Ms.Bhagyashree Haresh Sheth |
| Guide: | Solanki Sandip P |
| Publisher: | Gujarat Technological University |
| Place: | Ahmedabad |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 431440 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-15 01:17:03 | |
| 008 | __ | 180815t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_431440 |
| 040 | __ | |aGTUN_382424|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMs.Bhagyashree Haresh Sheth|eResearcher |
| 245 | __ | |aA STUDY ON THE EFFECTIVENESS OF CELEBRITY ENDORSED AND ANIMATED CHARACTER ENDORSED ADVERTISEMENTS ON CONSUMERS BUYING BEHAVIOR |
| 246 | __ | |aA STUDY ON THE EFFECTIVENESS OF GENERAL, CELEBRITY ENDORSED and ANIMATED CHARACTER ENDORSED ADVERTISEMENTS IN TELEVISION AND NEWSPAPERS ON THE BUYING BEHAVIOR OF CONSUMERS OF SELECTED CITIES OF GUJARAT |
| 260 | __ | |aAhmedabad|bGujarat Technological University |
| 502 | __ | |bPhD |
| 700 | __ | |aSolanki Sandip P|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/202716|yShodhganga |
| 905 | __ | |anotification |
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