| Type of Material: | Thesis |
| Title: | IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOR OF DESIGNER JEWELLERIES AND BEAUTIFYING PRODUCTS A STUDY OF THE PROFESSIONAL WOMEN OF KOLKATA |
| Researcher: | MANALI CHATTERJEE (BHATTACHARYA) |
| Guide: | DEV MALYA DUTTA |
| Publisher: | The University of Burdwan |
| Place: | Bardhaman |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 430879 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-15 01:14:13 | |
| 008 | __ | 180815t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_430879 |
| 040 | __ | |aBRDN_713104|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMANALI CHATTERJEE (BHATTACHARYA)|eResearcher |
| 245 | __ | |aIMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOR OF DESIGNER JEWELLERIES AND BEAUTIFYING PRODUCTS A STUDY OF THE PROFESSIONAL WOMEN OF KOLKATA |
| 260 | __ | |aBardhaman|bThe University of Burdwan |
| 502 | __ | |bPhD |
| 700 | __ | |aDEV MALYA DUTTA|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/202060|yShodhganga |
| 905 | __ | |anotification |
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