| Type of Material: | Thesis |
| Title: | INFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY |
| Researcher: | LEJI ALEYAMMA GEORGE |
| Guide: | SHRIMATHY RAMALINGAM |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 429138 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-15 01:04:41 | |
| 008 | __ | 180815t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_429138 |
| 040 | __ | |aMDRS_600005|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aLEJI ALEYAMMA GEORGE|eResearcher |
| 245 | __ | |aINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY |
| 260 | __ | |aChennai|bUniversity of Madras |
| 502 | __ | |bPhD |
| 520 | __ | |aINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR (A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY) |
| 700 | __ | |aSHRIMATHY RAMALINGAM|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/199971|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.