| Type of Material: | Thesis |
| Title: | A STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN PUBLIC SECTOR BANKS |
| Researcher: | VIDYA M |
| Guide: | SHANTHI R |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 260 | __ | |aChennai|bUniversity of Madras |
| 502 | __ | |bPhD |
| 520 | __ | |aA STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN PUBLIC SECTOR BANKS |
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| 905 | __ | |anotification |
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