Title : study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty

Type of Material: Thesis
Title: study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty
Researcher: Pendse, Priyanka Narendra
Guide: Yadav, C.Sunanda
Publisher: Tilak Maharashtra Vidyapeeth
Place: Pune
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_428187
040__|aTMRV_411037|dIN-AhILN
041__|aeng
100__|aPendse, Priyanka Narendra|eResearcher
245__|astudy of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty
246__|awith special reference to pune city
260__|aPune|bTilak Maharashtra Vidyapeeth
502__|bPhD
700__|aYadav, C.Sunanda|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/198832|yShodhganga
905__|anotification

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