| Type of Material: | Thesis |
| Title: | Effects of message framing consumer social responsibility and brand reputation on customers willingness to pay in cause related marketing |
| Researcher: | Oliveira, Pinto Raina Maria |
| Guide: | Mekoth, Nandakumar |
| Publisher: | Goa University |
| Place: | Goa |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 424228 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-15 12:39:55 | |
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| 035 | __ | |a(IN-AhILN)th_424228 |
| 040 | __ | |aGOAU_403206|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aOliveira, Pinto Raina Maria|eResearcher |
| 245 | __ | |aEffects of message framing consumer social responsibility and brand reputation on customers willingness to pay in cause related marketing |
| 260 | __ | |aGoa|bGoa University |
| 502 | __ | |bPhD |
| 700 | __ | |aMekoth, Nandakumar|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/194156|yShodhganga |
| 905 | __ | |anotification |
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