| Type of Material: | Thesis |
| Title: | A COGNITIVE EMOTIONAL AND BEHAVIOURAL RESPONSE OF CONSUMERS TOWARDS SIGNAGE IN STORE BASED MARKETING COMMUNICATIONS |
| Researcher: | ROOPAM GOSAIN |
| Guide: | VENI M. NAIR AND L. M. Dhani |
| Publisher: | Shri Jagdishprasad Jhabarmal Tibarewala University |
| Place: | Jhunjhunu |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 005 | 2018-08-15 12:39:08 | |
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| 035 | __ | |a(IN-AhILN)th_424091 |
| 040 | __ | |aJJTU_333001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aROOPAM GOSAIN|eResearcher |
| 245 | __ | |aA COGNITIVE EMOTIONAL AND BEHAVIOURAL RESPONSE OF CONSUMERS TOWARDS SIGNAGE IN STORE BASED MARKETING COMMUNICATIONS |
| 260 | __ | |aJhunjhunu|bShri Jagdishprasad Jhabarmal Tibarewala University |
| 502 | __ | |bPhD |
| 700 | __ | |aVENI M. NAIR AND L. M. Dhani|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/193986|yShodhganga |
| 905 | __ | |anotification |
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