Title : Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

Type of Material: Thesis
Title: Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
Researcher: Smisha K .
Guide: Vijayachandran Pillai B.
Publisher: University of Calicut
Place: Kozhikode
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_423643
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aSmisha K .|eResearcher
245__|aInfluence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
260__|aKozhikode|bUniversity of Calicut
502__|bPhD
700__|aVijayachandran Pillai B.|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/193424|yShodhganga
905__|anotification

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