Title : Influence of Social Media Engagement on Purchase Behaviour of Generation Y

Type of Material: Thesis
Title: Influence of Social Media Engagement on Purchase Behaviour of Generation Y
Researcher: Rani Anu
Guide: Hardeep Chahal
Publisher: University of Jammu
Place: Jammu and Kashmir
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_420957
040__|aJAMU_180004|dIN-AhILN
041__|aeng
100__|aRani Anu|eResearcher
245__|aInfluence of Social Media Engagement on Purchase Behaviour of Generation Y
246__|aInfluence of Social Media Engagement on Purchase Behaviour of Generation Y
260__|aJammu and Kashmir|bUniversity of Jammu
502__|bPhD
520__|aInfluence of Social Media Engagement on Purchase Behaviour of Generation Y
700__|aHardeep Chahal|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/190253|yShodhganga
905__|anotification

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