| Type of Material: | Thesis |
| Title: | Impact of globalization on consumer buying behavior of middle class segment with reference to durable goods in Lucknow city |
| Researcher: | Srivastava, Ashish Kumar |
| Guide: | Pande, Sushil |
| Publisher: | Babu Banarasi Das University |
| Place: | Lucknow |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
User Feedback Comes Under This section.