| Type of Material: | Thesis |
| Title: | Brand personality and consumer congruity implication for advertising strategies |
| Researcher: | Reshma Farhat. |
| Guide: | Bilal Mustafa Khan |
| Publisher: | Aligarh Muslim University |
| Place: | Aligarh |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 005 | 2018-08-14 11:52:33 | |
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| 100 | __ | |aReshma Farhat.|eResearcher |
| 245 | __ | |aBrand personality and consumer congruity implication for advertising strategies |
| 260 | __ | |aAligarh|bAligarh Muslim University |
| 502 | __ | |bPhD |
| 700 | __ | |aBilal Mustafa Khan|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/183154|yShodhganga |
| 905 | __ | |anotification |
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