| Type of Material: | Thesis |
| Title: | The determinants of brand extension success an attitude and behaviour based study on FMCG and online brands |
| Researcher: | M, Nithya |
| Guide: | Jacob, Jayanth |
| Publisher: | Anna University |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 414424 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 11:48:53 | |
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| 035 | __ | |a(IN-AhILN)th_414424 |
| 040 | __ | |aANNA_600025|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aM, Nithya|eResearcher |
| 245 | __ | |aThe determinants of brand extension success an attitude and behaviour based study on FMCG and online brands |
| 260 | __ | |aChennai|bAnna University |
| 502 | __ | |bPhD |
| 700 | __ | |aJacob, Jayanth|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/182143|yShodhganga |
| 905 | __ | |anotification |
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