| Type of Material: | Thesis |
| Title: | Dynamics of brand personality congruence and its influence on trust customer satisfaction and loyalty in banking an empirical study |
| Researcher: | Shetty, Khyati |
| Guide: | Rodrigues, Lewlyn L R |
| Publisher: | Manipal University |
| Place: | Manipal |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 100 | __ | |aShetty, Khyati|eResearcher |
| 245 | __ | |aDynamics of brand personality congruence and its influence on trust customer satisfaction and loyalty in banking an empirical study |
| 260 | __ | |aManipal|bManipal University |
| 502 | __ | |bPhD |
| 700 | __ | |aRodrigues, Lewlyn L R|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/180720|yShodhganga |
| 905 | __ | |anotification |
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