| Type of Material: | Thesis |
| Title: | IMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES |
| Researcher: | HEMALATHA V |
| Guide: | THENMOZHI R |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 005 | 2018-08-14 11:34:34 | |
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| 245 | __ | |aIMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES |
| 260 | __ | |aChennai|bUniversity of Madras |
| 502 | __ | |bPhD |
| 520 | __ | |aIMPACT OF BRAND POSITIONING ON BRAND LOYALTY AND PURCHASE INTENTION WITH REFERENCE TO CONSUMER DURABLES |
| 700 | __ | |aTHENMOZHI R|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/178028|yShodhganga |
| 905 | __ | |anotification |
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