| Type of Material: | Thesis |
| Title: | Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns |
| Researcher: | Dham, Swati Oberoi |
| Guide: | Mishra, Pratika |
| Publisher: | Ansal University |
| Place: | Gurgaon |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 408748 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 11:25:47 | |
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| 100 | __ | |aDham, Swati Oberoi|eResearcher |
| 245 | __ | |aStudy of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns |
| 260 | __ | |aGurgaon|bAnsal University |
| 502 | __ | |bPhD |
| 700 | __ | |aMishra, Pratika|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/176014|yShodhganga |
| 905 | __ | |anotification |
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