| Type of Material: | Thesis |
| Title: | The impact of television advertisements on sales of televisions in India_a detailed study on select brands in India during the period 2005_2009 |
| Researcher: | Jayaseelan, G M |
| Guide: | Devdhar, V S |
| Publisher: | Savitribai Phule Pune University |
| Place: | Pune |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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