| Type of Material: | Thesis |
| Title: | Brand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| Researcher: | Uma Sarulatha S |
| Guide: | Premila N |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 406435 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 11:12:45 | |
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| 040 | __ | |aMDRS_600005|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aUma Sarulatha S|eResearcher |
| 245 | __ | |aBrand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| 260 | __ | |aChennai|bUniversity of Madras |
| 502 | __ | |bPhD |
| 520 | __ | |aBrand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| 700 | __ | |aPremila N|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/173162|yShodhganga |
| 905 | __ | |anotification |
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