| Type of Material: | Thesis |
| Title: | Brand Loyalty and Switching A study with reference to Young and Adult Mobile Phone users in Chennai City |
| Researcher: | Uma Sarulatha S |
| Guide: | Premila N |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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