| Type of Material: | Thesis |
| Title: | The Strategic role of branding in pharmaceutical marketing in India - A study on the marketing of generic drugs |
| Researcher: | Sanyal, Samindra Nath |
| Guide: | Datta, Saroj Kumar |
| Publisher: | University of Calcutta |
| Place: | Kolkata |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 003 | IN-AhILN | |
| 005 | 2018-08-14 11:05:54 | |
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| 035 | __ | |a(IN-AhILN)th_405261 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSanyal, Samindra Nath|eResearcher |
| 245 | __ | |aThe Strategic role of branding in pharmaceutical marketing in India - A study on the marketing of generic drugs |
| 260 | __ | |aKolkata|bUniversity of Calcutta |
| 502 | __ | |bPhD |
| 700 | __ | |aDatta, Saroj Kumar|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/171707|yShodhganga |
| 905 | __ | |anotification |
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