Title : Lifestyle and psychographic segmentation and classification of metropolitan consumers in India for effective marketing

Type of Material: Thesis
Title: Lifestyle and psychographic segmentation and classification of metropolitan consumers in India for effective marketing
Researcher: Kumar, Rohit Vishal
Guide: Sarkar, Amitava
Publisher: University of Calcutta
Place: Kolkata
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_392182
040__|aCLCT_700073|dIN-AhILN
041__|aeng
100__|aKumar, Rohit Vishal|eResearcher
245__|aLifestyle and psychographic segmentation and classification of metropolitan consumers in India for effective marketing
260__|aKolkata|bUniversity of Calcutta
502__|bPhD
700__|aSarkar, Amitava|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/155331|yShodhganga
905__|anotification

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