| Type of Material: | Thesis |
| Title: | Impact of Green Advertising on Brand Image Investigating the Mediating Effects of Product Involvement and Perceived Benefits |
| Researcher: | Rana Shivani |
| Guide: | Komal Nagar |
| Publisher: | University of Jammu |
| Place: | Jammu and Kashmir |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 390223 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 09:33:24 | |
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| 035 | __ | |a(IN-AhILN)th_390223 |
| 040 | __ | |aJAMU_180004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aRana Shivani|eResearcher |
| 245 | __ | |aImpact of Green Advertising on Brand Image Investigating the Mediating Effects of Product Involvement and Perceived Benefits |
| 246 | __ | |aImpact of Green Advertising on Brand Image Investigating the Mediating Effects of Product Involvement and Perceived Benefits |
| 260 | __ | |aJammu and Kashmir|bUniversity of Jammu |
| 502 | __ | |bPhD |
| 520 | __ | |aImpact of Green Advertising on Brand Image: Investigating the Mediating Effects of Product Involvement and Perceived Benefits |
| 700 | __ | |aKomal Nagar|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/153040|yShodhganga |
| 905 | __ | |anotification |
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