Type of Material: | Thesis |
Title: | New product launch strategies _ a case study of the automobile industry |
Researcher: | Kulkarni, Smita S |
Guide: | Karandikar, A G |
Publisher: | Savitribai Phule Pune University |
Place: | Pune |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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245 | __ | |aNew product launch strategies _ a case study of the automobile industry |
260 | __ | |aPune|bSavitribai Phule Pune University |
502 | __ | |bPhD |
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856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/150665|yShodhganga |
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