Title : TELEVISION ADVERTISEMENTS TARGETING CHILDREN ROLE AND IMPACT OF CHILDREN IN INFLUENCING THE BUYING BEHAVIOUR OF PARENTS WITH FOCUS ON SPECIFIC PRODUCT CATEGORIES

Type of Material: Thesis
Title: TELEVISION ADVERTISEMENTS TARGETING CHILDREN ROLE AND IMPACT OF CHILDREN IN INFLUENCING THE BUYING BEHAVIOUR OF PARENTS WITH FOCUS ON SPECIFIC PRODUCT CATEGORIES
Researcher: Gulla, Anju
Guide: Purohit, Harsh
Publisher: Banasthali Univesity
Place: Banasthali
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_387242
040__|aBANV_304022|dIN-AhILN
041__|aeng
100__|aGulla, Anju|eResearcher
245__|aTELEVISION ADVERTISEMENTS TARGETING CHILDREN ROLE AND IMPACT OF CHILDREN IN INFLUENCING THE BUYING BEHAVIOUR OF PARENTS WITH FOCUS ON SPECIFIC PRODUCT CATEGORIES
260__|aBanasthali|bBanasthali Univesity
502__|bPhD
700__|aPurohit, Harsh|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/149615|yShodhganga
905__|anotification

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