| Type of Material: | Thesis |
| Title: | Consumer behaviour and purchase decision a study with special reference to select food products and beverages in salme district |
| Researcher: | Sangeetha M |
| Guide: | Vinayagamoorthy A |
| Publisher: | Periyar University |
| Place: | Salem |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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