Title : A study of customer buying behaviour towards private label brands v s national brands in organized retailing

Type of Material: Thesis
Title: A study of customer buying behaviour towards private label brands v s national brands in organized retailing
Researcher: Mishra, Nishith Kumar
Guide: Gera, Navneet
Publisher: Bharati Vidyapeeth Deemed University
Place: Pune
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_386544
040__|aBHVP_411030|dIN-AhILN
041__|aeng
100__|aMishra, Nishith Kumar|eResearcher
245__|aA study of customer buying behaviour towards private label brands v s national brands in organized retailing
260__|aPune|bBharati Vidyapeeth Deemed University
502__|bPhD
700__|aGera, Navneet|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/148809|yShodhganga
905__|anotification

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