| Type of Material: | Thesis |
| Title: | Impact of comparative advertisement on consumer buying behaviour |
| Researcher: | Murthy, A |
| Guide: | Dr Gurusamy, S |
| Publisher: | University of Madras |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 100 | __ | |aMurthy, A|eResearcher |
| 245 | __ | |aImpact of comparative advertisement on consumer buying behaviour |
| 260 | __ | |aChennai|bUniversity of Madras |
| 502 | __ | |bPhD |
| 520 | __ | |aImpact of comparative advertisement on consumer buying behaviour |
| 700 | __ | |aDr Gurusamy, S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/145510|yShodhganga |
| 905 | __ | |anotification |
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