Type of Material: | Thesis |
Title: | The impact of celebrity endorsement on the buying behaviour of students towards personal care products |
Researcher: | Choudhury Azmal Haque |
Guide: | Mukherjee Kalyan |
Publisher: | Gauhati University |
Place: | Guwahati |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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