| Type of Material: | Thesis |
| Title: | The impact of celebrity endorsement on the buying behaviour of students towards personal care products |
| Researcher: | Choudhury Azmal Haque |
| Guide: | Mukherjee Kalyan |
| Publisher: | Gauhati University |
| Place: | Guwahati |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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