Title : The impact of celebrity endorsement on the buying behaviour of students towards personal care products

Type of Material: Thesis
Title: The impact of celebrity endorsement on the buying behaviour of students towards personal care products
Researcher: Choudhury Azmal Haque
Guide: Mukherjee Kalyan
Publisher: Gauhati University
Place: Guwahati
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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001383396
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035__|a(IN-AhILN)th_383396
040__|aGHTI_781014|dIN-AhILN
041__|aeng
100__|aChoudhury Azmal Haque|eResearcher
245__|aThe impact of celebrity endorsement on the buying behaviour of students towards personal care products
260__|aGuwahati|bGauhati University
502__|bPhD
700__|aMukherjee Kalyan|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/145038|yShodhganga
905__|anotification

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