Title : The impact of celebrity endorsement on the buying behaviour of students towards personal care products

Type of Material: Thesis
Title: The impact of celebrity endorsement on the buying behaviour of students towards personal care products
Researcher: Choudhury Azmal Haque
Guide: Mukherjee Kalyan
Publisher: Gauhati University
Place: Guwahati
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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