| Type of Material: | Thesis |
| Title: | Effectiveness Of Sales Promotion Practices Of Consumer Durables In Retail Industry |
| Researcher: | Radha Kiran Chinta |
| Guide: | Dr.P.Raghunadha Reddy |
| Publisher: | Sri Venkateswara University |
| Place: | Tirupati |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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