| Type of Material: | Thesis |
| Title: | Adopting social media in the integrated marketing communication process by automotive lubricant companies in India |
| Researcher: | Tomar, Meenakshi |
| Guide: | Pandey, Krishan K. |
| Publisher: | University of Petroleum and Energy Studies (UPES) |
| Place: | Dehradun |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 378699 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 08:41:08 | |
| 008 | __ | 180814t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_378699 |
| 040 | __ | |aUPES_248007|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aTomar, Meenakshi|eResearcher |
| 245 | __ | |aAdopting social media in the integrated marketing communication process by automotive lubricant companies in India |
| 260 | __ | |aDehradun|bUniversity of Petroleum and Energy Studies (UPES) |
| 502 | __ | |bPhD |
| 700 | __ | |aPandey, Krishan K.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/139751|yShodhganga |
| 905 | __ | |anotification |
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