| Type of Material: | Thesis |
| Title: | Adopting social media in the integrated marketing communication process by automotive lubricant companies in India |
| Researcher: | Tomar, Meenakshi |
| Guide: | Pandey, Krishan K. |
| Publisher: | University of Petroleum and Energy Studies (UPES) |
| Place: | Dehradun |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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