| Type of Material: | Thesis |
| Title: | Consumer evaluation towards sales Promotion schemes a comparative study Between fmcg and speciality goods |
| Researcher: | Suresh. S |
| Guide: | Anandanatarajan. K |
| Publisher: | Annamalai University |
| Place: | Annamalai Nagar |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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