Title : Brand equity measurement evolving a comprehensive consumer centric model

Type of Material: Thesis
Title: Brand equity measurement evolving a comprehensive consumer centric model
Researcher: Vaidya, Himanshu Vasant
Guide: Singh, I S
Publisher: Kadi Sarva Vishwavidyalaya
Place: Gandhinagar
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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040__|aKASV_382015|dIN-AhILN
041__|aeng
100__|aVaidya, Himanshu Vasant|eResearcher
245__|aBrand equity measurement evolving a comprehensive consumer centric model
260__|aGandhinagar|bKadi Sarva Vishwavidyalaya
502__|bPhD
700__|aSingh, I S|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/138614|yShodhganga
905__|anotification

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