Type of Material: | Thesis |
Title: | A study of semiotics as a tool for integrated marketing communication in advertising and brand building sectors with reference to print radio television and digital media In Pune district |
Researcher: | Pathak Gauri Dilip |
Guide: | Kazi, Roshan |
Publisher: | Savitribai Phule Pune University |
Place: | Pune |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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100 | __ | |aPathak Gauri Dilip|eResearcher |
245 | __ | |aA study of semiotics as a tool for integrated marketing communication in advertising and brand building sectors with reference to print radio television and digital media In Pune district |
260 | __ | |aPune|bSavitribai Phule Pune University |
502 | __ | |bPhD |
700 | __ | |aKazi, Roshan|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/137894|yShodhganga |
905 | __ | |anotification |
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