| Type of Material: | Thesis |
| Title: | A study of the brand equity concept with special reference to its measurement and valuation vis a vis its marketing implications |
| Researcher: | Tembulkar Aparna Anand |
| Guide: | Joshi Ashok |
| Publisher: | Savitribai Phule Pune University |
| Place: | Pune |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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