Title : Study of television advertising on brand and advertisement awareness attitude and purchase intention in indian perspective

Type of Material: Thesis
Title: Study of television advertising on brand and advertisement awareness attitude and purchase intention in indian perspective
Researcher: Soni, Divya
Guide: Pathak, Bharati V.
Publisher: Gujarat University
Place: Ahmedabad
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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