| Type of Material: | Thesis |
| Title: | Impact of celebrity advertisement on sales promotion and consumer buying behaviour on select fast moving consumer goods _with specific reference to Chennai City_ |
| Researcher: | Sridevi, J |
| Guide: | Sakthivel Murugan, M |
| Publisher: | Manonmaniam Sundaranar University |
| Place: | Tirunelveli |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 373870 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 08:17:01 | |
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| 035 | __ | |a(IN-AhILN)th_373870 |
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| 100 | __ | |aSridevi, J|eResearcher |
| 245 | __ | |aImpact of celebrity advertisement on sales promotion and consumer buying behaviour on select fast moving consumer goods _with specific reference to Chennai City_ |
| 260 | __ | |aTirunelveli|bManonmaniam Sundaranar University |
| 502 | __ | |bPhD |
| 700 | __ | |aSakthivel Murugan, M|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/133856|yShodhganga |
| 905 | __ | |anotification |
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