| Type of Material: | Thesis |
| Title: | A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city |
| Researcher: | Dayala Rajan A |
| Guide: | Senthil Velmurugan J |
| Publisher: | Periyar University |
| Place: | Salem |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 371495 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 08:05:01 | |
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| 035 | __ | |a(IN-AhILN)th_371495 |
| 040 | __ | |aPERU_636011|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aDayala Rajan A|eResearcher |
| 245 | __ | |aA study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city |
| 260 | __ | |aSalem|bPeriyar University |
| 502 | __ | |bPhD |
| 700 | __ | |aSenthil Velmurugan J|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/130993|yShodhganga |
| 905 | __ | |anotification |
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