| Type of Material: | Thesis |
| Title: | Creativity in advertising impact on communication effect and consumer buying behaviour in Chennai |
| Researcher: | Shanthini, BN |
| Guide: | Varadarajan, R |
| Publisher: | Madurai Kamraj University |
| Place: | Madurai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 003 | IN-AhILN | |
| 005 | 2018-08-14 07:58:04 | |
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| 100 | __ | |aShanthini, BN|eResearcher |
| 245 | __ | |aCreativity in advertising impact on communication effect and consumer buying behaviour in Chennai |
| 260 | __ | |aMadurai|bMadurai Kamraj University |
| 502 | __ | |bPhD |
| 700 | __ | |aVaradarajan, R|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/129291|yShodhganga |
| 905 | __ | |anotification |
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