| Type of Material: | Thesis |
| Title: | Impact of celebrity endorsement on brand building and buying behaviour of consumers with special reference to kerala state |
| Researcher: | Sajana, KV |
| Guide: | Nehru, S |
| Publisher: | Madurai Kamraj University |
| Place: | Madurai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 366655 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 07:41:16 | |
| 008 | __ | 180814t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_366655 |
| 040 | __ | |aMKUL_625021|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSajana, KV|eResearcher |
| 245 | __ | |aImpact of celebrity endorsement on brand building and buying behaviour of consumers with special reference to kerala state |
| 260 | __ | |aMadurai|bMadurai Kamraj University |
| 502 | __ | |bPhD |
| 700 | __ | |aNehru, S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/125128|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.