| Type of Material: | Thesis |
| Title: | A Comparative study of the impact of Promotional Measures upon Consumer Behaviour for selected Consumer Durables in Lucknow and Kanpur cities |
| Researcher: | ADITI TANDON |
| Guide: | DR SUNITA SRIVASTAVA |
| Publisher: | University of Lucknow |
| Place: | Lucknow |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 365737 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 07:36:37 | |
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| 035 | __ | |a(IN-AhILN)th_365737 |
| 040 | __ | |aLUTL_226007|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aADITI TANDON|eResearcher |
| 245 | __ | |aA Comparative study of the impact of Promotional Measures upon Consumer Behaviour for selected Consumer Durables in Lucknow and Kanpur cities |
| 260 | __ | |aLucknow|bUniversity of Lucknow |
| 502 | __ | |bPhD |
| 700 | __ | |aDR SUNITA SRIVASTAVA|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/123851|yShodhganga |
| 905 | __ | |anotification |
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