| Type of Material: | Thesis |
| Title: | SOAPS AN EXPLORATIVE STUDY ON CONSUMER BEHAVIOUR IN BANGALORE CITY |
| Researcher: | H.S. ADITHYA |
| Guide: | Dr. S Ramalingam |
| Publisher: | Dr. M.G.R. Educational and Research Institute |
| Place: | Chennai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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