| Type of Material: | Thesis |
| Title: | Brand loyalty behaviour in fast moving consumer Goods market a Customer s perspective analysis |
| Researcher: | Sarithakumari, P |
| Guide: | Antony Thanaraj, X |
| Publisher: | Manonmaniam Sundaranar University |
| Place: | Tirunelveli |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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