| Type of Material: | Thesis |
| Title: | Impact of Indian cultural symbolism on brand preference in TV advertising |
| Researcher: | Saxena, Pritee Sanjeev |
| Guide: | Sharma, Gulnar |
| Publisher: | SNDT Womens University |
| Place: | Mumbai |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 245 | __ | |aImpact of Indian cultural symbolism on brand preference in TV advertising |
| 260 | __ | |aMumbai|bSNDT Womens University |
| 502 | __ | |bPhD |
| 700 | __ | |aSharma, Gulnar|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/110171|yShodhganga |
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