Type of Material: | Thesis |
Title: | A study on the factors determining consumer preferences for brand extensions |
Researcher: | Anand, Nanjundaraj Prem |
Guide: | Muthuswamy, P R |
Publisher: | Bharathiar University |
Place: | Coimbatore |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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100 | __ | |aAnand, Nanjundaraj Prem|eResearcher |
245 | __ | |aA study on the factors determining consumer preferences for brand extensions |
260 | __ | |aCoimbatore|bBharathiar University |
502 | __ | |bPhD |
700 | __ | |aMuthuswamy, P R|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/107426|yShodhganga |
905 | __ | |anotification |
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