| Type of Material: | Thesis |
| Title: | An economic analysis of market share determinants cross and advertising elasticities advertising and market share dynamics and durability of advertising effect on sales in selected Indian consumer durable products |
| Researcher: | Murugeshwari, T Linga |
| Guide: | Anbumani, V |
| Publisher: | Bharathiar University |
| Place: | Coimbatore |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 348881 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 06:20:57 | |
| 008 | __ | 180814t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_348881 |
| 040 | __ | |aBRTR_641046|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMurugeshwari, T Linga|eResearcher |
| 245 | __ | |aAn economic analysis of market share determinants cross and advertising elasticities advertising and market share dynamics and durability of advertising effect on sales in selected Indian consumer durable products |
| 260 | __ | |aCoimbatore|bBharathiar University |
| 502 | __ | |bPhD |
| 700 | __ | |aAnbumani, V|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/103063|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.