| Type of Material: | Thesis |
| Title: | Customer response towards brand equity and brand extension on consumer durables |
| Researcher: | Vani, U |
| Guide: | Chinnadorai, K M |
| Publisher: | Bharathiar University |
| Place: | Coimbatore |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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