| Type of Material: | Thesis |
| Title: | Impact Of Point Of Purchase Advertising On Buying Behaviour Of Females In Cosmetics Product Category |
| Researcher: | Joshi, Rajiv P. |
| Guide: | Dr. A. Kumar |
| Publisher: | Maharaja Krishnakumarsinhji Bhavnagar University |
| Place: | Bhavnagar |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
User Feedback Comes Under This section.