| Type of Material: | Thesis |
| Title: | Impact of brand credibility on Comparative advertising effectiveness Examining the moderating effects of Brand familiarity and brand congruity |
| Researcher: | Sharma Heena |
| Guide: | Nagar Komal |
| Publisher: | University of Jammu |
| Place: | Jammu and Kashmir |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 328413 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 04:48:16 | |
| 008 | __ | 180814t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_328413 |
| 040 | __ | |aJAMU_180004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSharma Heena|eResearcher |
| 245 | __ | |aImpact of brand credibility on Comparative advertising effectiveness Examining the moderating effects of Brand familiarity and brand congruity |
| 260 | __ | |aJammu and Kashmir|bUniversity of Jammu |
| 502 | __ | |bPhD |
| 700 | __ | |aNagar Komal|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/78427|yShodhganga |
| 905 | __ | |anotification |
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