Title : Differential effect of creativity dimensions and role of trust in advertising effectiveness

Type of Material: Thesis
Title: Differential effect of creativity dimensions and role of trust in advertising effectiveness
Researcher: Billore, Aditya
Guide: Jayasimha, K R
Publisher: Indian Institute of Management Indore
Place: Indore
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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040__|aIIMI_452012|dIN-AhILN
041__|aeng
100__|aBillore, Aditya|eResearcher
245__|aDifferential effect of creativity dimensions and role of trust in advertising effectiveness
260__|aIndore|bIndian Institute of Management Indore
502__|bPhD
700__|aJayasimha, K R|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/76586|yShodhganga
905__|anotification

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