Type of Material: | Thesis |
Title: | Differential effect of creativity dimensions and role of trust in advertising effectiveness |
Researcher: | Billore, Aditya |
Guide: | Jayasimha, K R |
Publisher: | Indian Institute of Management Indore |
Place: | Indore |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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245 | __ | |aDifferential effect of creativity dimensions and role of trust in advertising effectiveness |
260 | __ | |aIndore|bIndian Institute of Management Indore |
502 | __ | |bPhD |
700 | __ | |aJayasimha, K R|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/76586|yShodhganga |
905 | __ | |anotification |
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