| Type of Material: | Thesis |
| Title: | Impact of brand extensions on new product choice |
| Researcher: | Bapat, Dhananjay |
| Guide: | Patel, G H |
| Publisher: | Sardar Patel University |
| Place: | Vallabh Vidyanagar |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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