Title : Impact of celebrity endorsement on consumer buying behaviour

Type of Material: Thesis
Title: Impact of celebrity endorsement on consumer buying behaviour
Researcher: Malhotra, Surbhi
Guide: Madan Mohan
Publisher: Jagannath University
Place: Jaipur
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_323542
040__|aJAGU_303901|dIN-AhILN
041__|aeng
100__|aMalhotra, Surbhi|eResearcher
245__|aImpact of celebrity endorsement on consumer buying behaviour
260__|aJaipur|bJagannath University
502__|bPhD
700__|aMadan Mohan|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/72459|yShodhganga
905__|anotification

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