| Type of Material: | Thesis |
| Title: | Impact of celebrity endorsement on consumer buying behaviour |
| Researcher: | Malhotra, Surbhi |
| Guide: | Madan Mohan |
| Publisher: | Jagannath University |
| Place: | Jaipur |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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